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Marketing During Recession:
To Spend or Not to Spend?
It’s been proven that an increase in marketing spend during a recession can gain a long-term advantage for a brand. But many marketers, constrained by budgets and circumstances, won’t be able to use this strategy. Will this leave their brands in peril? Or should decisions on how much to spend be taken in light of the overall prospects for the brand and category?

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Presidential Pizza Campaign scores national exposure for Streets of New York restaurants
Presidential Pizza campaign

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