Jackie Wright's blog | Rainmaker Communications

Where Have All The Good PR People Gone?

Submitted by Jackie Wright on Mon, 07/26/2010 - 11:31

Clutching my degree in Communications and Public Relations close to my chest, I’m really wondering where all the good PR professionals have gone? I know several PR pros here in Arizona and New York that I admire and would hire in a minute. However, outside of my little world, it seems as if our industry has a few duds floating around. Duds that are not paying attention to what their clients are doing or saying while talking to the media! People like Mel Gibson, Sarah Palin, Tony Hayward, Gov.

A Case Study - When Integrated Marketing Really Works

Submitted by Jackie Wright on Mon, 04/19/2010 - 16:12

At Rainmaker Communications, we truly believe that the only way to really see an ROI from your marketing and PR initiatives is to plan and execute a fully-integrated campaign. By that, we mean reaching across communication channels and working with community partners to implement campaigns that use social media, advertising, community relations and public relations. Below is a brief summary of a great campaign we just completed with our client, Streets of New York. Truly a win-win for all the businesses that were involved! 

THINK YOUR BUSINESS ONLY NEEDS PR? THINK AGAIN!

Submitted by Jackie Wright on Thu, 02/11/2010 - 00:00

Integration.... It's a Good Thing

2010 Super Bowl Commercials – Wise or Wasteful?

Submitted by Jackie Wright on Mon, 02/08/2010 - 12:11

We're Issuing an APB for ROI!

In the thirteen years I’ve been in Marketing, I’ve sat through a plethora of strategy meetings with CEO’s, CMO’s and CFO’s who are constantly demanding a sound ROI for their advertising investments. It really is a simple formula… company spends big money to hire very creative agency, agency puts together witty and memorable campaign and company sees increased brand awareness and additional revenue.

Has The Media Turned Into A Debbie Downer?

Submitted by Jackie Wright on Mon, 01/18/2010 - 09:19

I have a love/hate relationship with the media. As a PR and Marketing professional, I have worked side by side with reporters, editors and producers for 13 years to help inform the masses about the latest gadget, new clothing line or new business venture that my clients have come up with. I loved the fact that 95% of the media types I once worked with were open to all kinds of story ideas and truly understood the power of a good “fluff” piece.