For years, we at Rainmaker Communications have been preaching, teaching, ranting and raving about the importance of a FULLY INTEGRATED MARKETING CAMPAIGN! Unfortunately, many business owners still subscribe to the notion that if they see their company’s name in a headline or on the evening news, the masses will begin to flock. Our friends at Entrepreneur.com have put together a fabulous article on the importance of integration and why you need much more than just Public Relations to drive sales and volume of your product and/or services.

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